A mascara is the first beauty product that a teenage girl buys when she starts wondering about her attractiveness. Without the mascara, the entire makeup makes no sense, looking cartoonish and grotesque. On the other hand, mascara-coated lashes are enough to look stunning.
A quick sweep of a mascara wand immediately gives you the eye definition and intensity. Eyes get a spark. It’s like using an elixir of beauty.
When it comes to sales’ statistics, mascaras outclass the red lipstick – the sex-appeal symbol. Every woman knows that conversing with a man starts with a first, attractive look, not with the first word uttered.
That’s why women cherish mascaras. You can have a bunch of cheap, bought-on-impulse makeup products but this one is always the priciest and well-thought-out. Number one, the absolute ruler in a beauty bag – mascara.
There’s nothing more irritating than the choice of a wrong, clumpy and flaky mascara. In the pursuit of an ideal, we’re ready for paying every price.
What should an iconic mascara be like? What are our expectations? What eyelash vision is it going to let us realize? What does the perfect mascara wand look like? Finally, the mascara itself: what should the ingredients be to let us amaze with the look?